Digital marketing tools can be divided into two categories: those used for generating leads and those used for tracking and managing your website’s performance. You can also navigate this website https://www.throttl.com/ to get more info about digital marketing and its tool.
Lead Generation Tools
1. Email Marketing
Email marketing is one of the most popular digital marketing tools because it is cost-effective and highly effective. You can use email to send out targeted invitations to your audience, collect leads, and track results.
2. Google AdWords
Google AdWords is a paid advertising tool that enables you to place ads on Google search results. When someone clicks on an ad, you are able to collect lead information such as their name, email address, and company name.
3. Facebook Advertising
Facebook advertising is another paid advertising tool that allows you to target your audience with ads that appear on Facebook pages and in the News Feed of Facebook users who are interested in what you have to say. You can also use Facebook ads to promote your website or blog content.
Website Performance Tools
1. Web Analytics
Web analytics is a tool that helps you track the performance of your website and to understand how your audience interacts with it. You can use web analytics to measure traffic and conversion rates, as well as to identify any potential problems with your website.
2. Google Analytics
Google Analytics is a free tool that allows you to track the performance of your website on a global scale. You can use Google Analytics to measure traffic and conversion rates, as well as to identify any potential problems with your website.
3. Adobe Omniture
Adobe Omniture is a paid tool that enables you to track the performance of your website on a global scale using reports that are custom tailored for your business.