Every person who set up a website wants more people to visit their sites. It is not only commercial sites need traffic, but each site is made live on the internet. If you are someone who has taken pains to develop a web site, then you should also have done some research on how to get noticed.
And one way to get it noticed is through search engine optimization. You will have to build back links to make your website a success. Once you have uploaded your site, you should start the process of promoting it. Typically, people tend to subscribe to a newsletter.
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The first thing you need to do to get your website optimized for the search engines is to create a link back. Typically, this is where the beginner in this field is lost. This is because in their newsletters, SEO gurus will not tell you what this is a link back.
They would have missed this important point and immediately tells you that you have to write a blog post, joining various forums log and post comments on it, submission of make in the article directories etc.
But do not worry, because you know what back links are. You just do not realize terminology. These back links are those links that are underlined in the article. And when the link is clicked, you are taken to another website.
It is as simple as that. This link is what the web crawlers make notes and hence their importance. This link is an indication to the web crawler that you have seen the website and receive comments from users.